Every object around us has the potential to create a meaningful and joyful experience. We craft dynamic and different designs, rooted in Danish simplicity. To our founder — and to us — the most important part remains to consistently improve the everyday lives of the people who are going to use our products.
That is what we mean, when we say:
’Better design for good’
We craft dynamic and different designs, rooted in Danish simplicity, but first and foremost in the people who are going to use our products. To our founder — and to us — the most important part remains to consistently improve the everyday lives of everyone. That is what we mean, when we say: ‘Better design for good’.
We believe in the power of transitions
Right there in between materials, night and day, seasons, textures, past and present. That is where tension and interest spark something new.
Design is often associated with stand-alone pieces or architectural wonders, but did you ever stop to think about all of the other objects? The ones in your office, kitchen, car or living room — things that you unconsciously treasure, because you need them every single day. Your essentials.
For decades, we have created iconic designs in exactly that space. Now, we are using our heritage to create a new wave of everyday essentials — driven by our unique design philosophy.
Inspired by Nordic nature
While it may be hard to spot at first, the elegant curves, sharp reflections and material honesty of Jacob Jensens designs have always been inspired by the raw nature of the Nordics. This idea is at the core of our products today.
